It often makes sense to include clear links to key sections of the website on a 404 page, as well as a search field for larger sites. A cracking joke isn't much good if there's no easily identifiable way for the user to get to where they wanted to be in the first place. It's also important to remember that the main objective is to convince the user to continue on their journey. Whichever approach is used, it should feel genuine and reflect the overall brand, rather than be a random joke that has nothing to do with anything the brand does. It's probably not apt for home banking, for example. Humour or other forms of entertainment can indeed win over an annoyed customer, but it's important to consider the context of the site you're designing for because it may not be appropriate in situations where the user may be especially peeved. In many cases, humour is used to keep the user on side amid what can be a frustrating user experience. The examples in our list of the best 404 pages show a range of approaches. They can even serve as an opportunity to boost branding while stopping the user from leaving the site. If a user followers a broken link and end up nowhere, that could be a potential lost lead.Ī well-designed 404 page can help prevent that by redirecting the user back to the site, helping them find an alternative path. Download iLightShow for Philips Hue and enjoy it on your iPhone, iPad, and iPod touch. With a website of any size, there's a good chance that at some point links will change or break over time. Why is it important to have a 404 page?Ĥ04 pages are quite unique in that they're part of your website that you hope nobody will ever find. Not sure what 'Mmmrrgmgrrrgmmll!' means but hit the button and back to the home page you go. An animated character grabs the attention with a message telling visitors 'We've dispatched a rescue murloc to guide you back to safety'. Video game developer Blizzard keeps it simple and on brand with its 404 page.
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